As social media continues to grow in popularity and advertising trends change, there's still one marketing solution that never grows old: promotional products. Promotional products consistently rank amongst the highest advertising mediums across all generations. If the goal is to expand the reach of your brand, promotional products are a great investment. Nearly 90% of consumers remember the brand of a promotional product they receive, while roughly 80% of consumers will research the brand after receiving a promotional product. Your potential customers are exposed to promotional products every day and around 84% keep the promotional products for over a year. More often than not, if the direct recipient of the product doesn't keep the item, they are passing it along to someone else – thus expanding your brand reach even further. The more people who are exposed to your brand, the better results for your business and events.